If you are interested in studying the marketing process further, the following links may provide you with more detailed information.
“Do-It-Yourself” Marketing Plan
Integrated Marketing (PDF file - to get Acrobat Reader, click here)
Dorothy Durkin, Associate Dean of Public Affairs
New York University 's School of Continuing Education
A plan for marketing continuing and professional education; Used by permission from Dorothy Durkin, Dean of the Office of Strategic Marketing and Communications, New York University. To borrow the entire booklet on marketing from New York University, contact OSU CARES, 614.292.9613.
Conducting a Market Analysis
http://www.va-interactive.com/inbusiness/editorial/sales/ibt/market_analysis.html#1
A detailed outline of a market analysis process for any business.
Conducting a Market Analysis - Missouri Small Business Development Center
http://www.va-interactive.com/missourisbdc/marketanalysis2/marketanalysis2.html
This is a website generated by University of Missouri Outreach and Extension. It has excellent information on preparing market surveys/questionnaires.