Can you predict how several individuals will react to the same
action? Within the
time it took the individuals to travel to a program, they each have
experienced a diverse
set of happenings or variables, such as home life, traffic, public
transportation, hunger,
illness, socio-economic hardships or job related worries, to name a
few. How can we
control all these variables to accurately predict what our program
will accomplish? This is
the challenge faced in the social sciences, unlike evaluation which
leads towards absolute
predictability and replication as in the physical and natural sciences
(Levine, 1995).
The human being is a very complex and complicated
entity.
Society, the
environment in which we live, also contributes to the unreliability
of predicting what will
or can occur.
To further complicate the evaluation process and control of
variables,
Ted Ward
suggests a three sector model of educational modes (Ward, 1995).
Ward's model suggests three distinct educational modes, which
borrow from each
other as the situation warrants. The author will not attempt
to define each mode due to
the nature of this writing, but will discuss the nonformal educational
(NFE) mode and
provide suggestions for evaluation of NFE programs.
Nonformal education borrows it's methodology widely, from both the
formal and
the informal modes of education. NFE is change-oriented,
deliberate,
planned, staffed and
financially supported. It is functional, unrestricted as to time
and place, usually responsive
to need and is an effective tool for development. NFE encompasses
a broad spectrum that
can range from a youth learn to swim program to an agriculture workshop
concerning
pesticide application. "The term 'nonformal education' has provided
a contrast; its major
use emphasize new and different change-oriented education.
Nonformal
education usually
means a highly functional learning linked specifically to particular
social interventions"
(Ward, 1995).
Why Evaluate ?
The concept of evaluation is a very interesting and important
discipline.
Educators, administrators, politicians, executives, funders and most
of society practice
some level of evaluation in their every day lives. Tasting a
new food, pricing and
comparing the cost of several items, selecting a color paint for their
residence are all
examples of evaluations, limited as they may be. Data
must be collected through the use
of designed instruments to formulate an analysis of the outcomes of
any action, event or
program. Exploration of the who, what, where, why, how much and
how many questions
may occur.
The aforementioned process of evaluation sounds
elementary.
"The assumption is,
as an outcome of evaluation we will now be able to offer the program
in the future with a
better chance of success" (Levine, 1995). Levine also suggests
that we do learn more
about the program evaluated, but we cannot predict with accuracy if
the program will be
improved in the future.
"It is essential that the [educator] be able to document
change
as a function of
[programming], using both formal and informal methods. Crucial
to the functioning of an
effective [educator] is the ability to design and use evaluative tools
and methods to
enhance the potential of [programs]. Program evaluation allows
the educator to facilitate
meaningful local change, while providing feedback" (Applied Research
and Evaluation,
1995).
Know Your Audience
A phrase which crosses all disciplines, "know your audience",
is also appropriate in
evaluation. Who requested the evaluation ? What are the
philosophies and values of the
organization providing the program and the one requesting/requiring
the evaluation ? Are
the findings of the evaluation to be presented in a formal or informal
setting ? What are
the requirements of the stakeholders of the evaluation - descriptive
information or change-
oriented evidence ? These are all questions which will assist
in targeting the audience for
the evaluation. Do not make the assumption of thinking the
evaluation
audience are the
participants of the program, they seldom are.
The ideal evaluation process should begin during the program
development stage
as suggested by Dr. Claude Bennett, USDA, and Dr. Kay Rockwell,
University
of
Nebraska, Targeting Outcomes of Programs (TOP): An Integrated
Approach to
Planning and Evaluation recommends stakeholders of the program to be
identified and
included in the planning, implementation and evaluative
processes.
This forms a "team
approach" from vision to conclusion. This process makes sense
and should be adopted, if
appropriate.
Dr. S. Joseph Levine, Professor, Michigan State
University,
suggests the program
and evaluation should provide consistency in philosophy and
methodology.
Therefore,
evaluative methodology and the instruments used are recommended to
be included in the
program development plans and proposals. This also is suggested
in the TOP model as
well, to include the stakeholders throughout the total program
planning,
implementation
and evaluative processes.
Due to personal and professional commitments, the ideal
program
planning
situation seldom occurs. Therefore, the reality of "who
and how will these outcomes be
utilized" must be explored. If the answers are, "I don't know",
"no one" or "the results
will be used at a later date to prove accountability", one must
question
the use of valuable
time spent to develop, implement and analyze the program.
Conversely,
"with today's
tightening budgets, an increasing concerned 'public consumer' wants
to be assured that the
expenditures of time and money resources will result in a fair return
on an investment of
tax dollars and private contributions" (Andrews, 1981). One must
then decide which
programs need evaluated and to what extent, such as, securing
descriptive
data or
conducting a more endepth evaluation to provide evidence of
knowledge
gained or
practice changes.
Are there evaluative models ?
Dr. Robert Reineke, Associate Professor, University of
Nebraska,
presented an
overview from Worthen and Sanders text, Educational Evaluation:
Alternate
Approaches
and Practical Guidelines, as a presentation to a Michigan State
University
graduate class,
Program Evaluation in Adult Education. Six suggested general
evaluation
models/frameworks were discussed. The review will follow.
Please reflect on Dr.
Levine's suggestion, there must be consistency between the philosophy
of the program and
the methodology of the evaluation.
Six General Evaluation Models/Frameworks:
Objectives Oriented: where the focus is on specifying goals
and
objectives and
determining the extent to which they have been attained.
Management Oriented: where the central concern is on
identifying
and meeting the
informational needs of managerial decision-makers.
Consumer Oriented: where the central issue is developing
evaluative
information on
educational "products," broadly defined, for use by educational
consumers in
choosing among competing curricula, instructional products, and
the like.
Expertise-Oriented: which depend primarily on the direct
application
of professional
expertise to judge the quality of educational endeavors.
Adversary-oriented: where planned opposition in points of view
of different evaluators
(pro and con) is the central focus of the evaluation.
Naturalistic and participant-oriented: where naturalistic
inquiry
and involvement of
participants (stakeholders in that which is evaluated) are
central
in determining
values, criteria, needs and data for the evaluation (Reineke,
1995).
When to evaluate ?
Evaluation is an ongoing process which, as stated previously, should
be included in
all program development stages. The real question is when to
start collecting evidence, or
data, to use for the evaluation. Research and Development in
Global Studies suggests
there are six phases in a project when it is appropriate to consider
collecting evidence for
evaluative purposes:
Project Design: The most frequent form of evaluation at this
point
is a needs assessment.
Program directions can be influenced by the needs of the
participants.
Resource Development: This involves testing learning materials
and delivery strategies
before the start of the program.
Program start-up: To establish a baseline to judge changes in
knowledge, behavior or
practices of the participants. Another reason is to assess
whether resources are
being deployed properly.
In-progress: To monitor the actual operations in case
adjustments
are required and to
prepare for summative evaluation.
Program wrap-up: Explores end of program reactions and if
objectives
were adequately
met.
Follow-up: The period after the program has ended. This
technique may suggest long
term benefits of the program as evidenced by practice and
behavior
changes.
(Research and Development in Global Studies, 1988).
Stages of evaluation.
Planning the stages or direction of the evaluation is as
important
as when to
evaluate. The Research and Development in Global Studies
organization
also suggests a
reasonable way to plan an evaluation:
A minimum of three unique phenomena which may occur in the NFE
mode are
suggested: praxis, or reflection and action, unanticipated
learning
and the development of
a learner-centered environment. These key elements of a
NFE program should be
explored in order to provide evidence in the evaluative report to share
their importance
and uniqueness if present.
Paulo Friere's term praxis, suggests a "dynamic concept that
consists
of two major
ingredients-action and reflection" (Key Concepts of Nonformal
Education,
1993). In
essence, this means moving from thinking of what has been done and
how to improve it,
to acting on your reflections and putting it to use as an action.
"The idea of praxis is so
very significant for nonformal learning. It can be viewed as
the essence of how learners
can continue to grow and develop through their own insights and
actions"
(Key Ideas and
Concepts of Nonformal Education, 1993).
One could suggest an addition to Bennett's Hierarchy of
Extension
Programs.
Instead of looking at the design as a hierarchy, meaning each level
must be
achieved before moving to the next, separate each level and add praxis,
a time to reflect
upon each level which enables one to move forward or reverse direction
when needed.
This reflective time also provides an opportunity to direct a well
thought out action in the
appropriate direction as seen by the evaluative/program planning team.
The two remaining terms, unanticipated learning and
learner-centered
are unique,
existing at times independently and at times concurrently.
Providing
a learner-centered
environment produces the opportunity for meeting the needs of the
learner
because their
needs may be explored, recorded and measured accordingly by direct
observation or
questioning. "Unanticipated learning [is] problem [needs]
focused.
Unanticipated
learning [is] immediate" (Levine, 1995). Dr. Levine also
suggests,
Praxis, unanticipated learning and a learner-centered
environment
are key elements
in a NFE program. These practices also provide the unique and
change-oriented
environment which Ted Ward described as conducive for nonformal
education
to occur.
Therefore, plan to include these unique experiences in your collection
of data as part of
the evaluative process of NFE programs.
Be sure the program philosophy is consistent with the
methodology
chosen for
evaluation. Know who will use the information collected and
presented
and most of all be
prepared to share the results of your evaluation.
Bibliography
Andrews, Dr. Mary and Thompson, Christine. 1981. "The Evaluation
Pipeline,
Accountability Reporting," Michigan Cooperative Extension
Service,
Michigan
State University.
Bennett, Claude and Rockwell, Kay. 1994. "Targeting Outcomes of
Programs
(TOP): An
Integrated Approach to Planning and Evaluation," United States
Department Of
Agriculture.
Case, Roland, Andrews, Mary and Werner, Walter . 1988.
How
Can We Do It? An
Evaluation Training Package for Development Educators.
Michigan State
University, East Lansing.
Levine, S. Joseph. 1995. "Catching a Breath of Fresh Air: The
Challenges Facing The
Extension Educator," Department of Agriculture and Extension
Education,
Michigan State University.
Reineke, Robert. 1995. "Worthen & Sanders: Six General
Evaluation
Models/Frameworks," Program Evaluation in Adult Education
and Training, AEE
891, Michigan State University.
Ward, Ted (a). "Nonformal Education--What Is
It?'',
1995 Nonformal Education
Institute, Department of Agriculture and Extension Education,
Michigan State
University.
Ward, Ted (b). "Two Modes of Nonformal Education," 1995
Nonformal
Education
Institute, Department of Agriculture and Extension Education,
Michigan State
University.
__________. 1995. "Applied Research and Evaluation," Core
Competency:
Applied
Research and Evaluation, Michigan State University Extension.
__________. 1993. "Key Ideas and Concepts of Nonformal Learning,"
Department
of
Agriculture and Extension Education, Michigan State University.