October 31, 2000

Hillshire Farm Targets Moms with New Sausage Recipes

by Joshua Lipsky

Hillshire Farm, makers of “America's Favorite Sausage” is helping mothers “bring the flavor home” by providing quick, simple and flavorful new menu ideas to meet America's changing tastes.

“Sausages and cured meats are an important staple in a broad array of ethnic and regional cuisines,” said Nancy Koglmeir, vice president of retail marketing for the unit of Chicago-based Sara Lee Corp. “Today's busy moms are seeking quick, easy meals that taste great, bring the family together and provide much-needed variety for their standard meal repertoires. We've giving them some great meat ideas that meet this need.

”The new sausage-based recipes, including German Kabobs and Flavorful Light Country Supper are available at Hillshire Farm's Web site at HillshireFarm.com.

This article reprinted with permission from Meat Marketing and Technology Magazine.

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