The Sausage Shoppe Grabs Spotlight with Unique

    Bratwurst Promotion

    by Dan Murphy on 6/19/00

 

    Every meat processor, no matter what size, needs to create a “buzz”

    about the company and its product line. The Sausage Shoppe in

    Cleveland’s Old Brooklyn neighborhood recently found a unique way to

    do exactly that, and it’s one The MEATINGPLACE.COM recommends

    that other sausage makers consider, as well.

 

    The Sausage Shoppe created 12 new flavors of bratwurst sausage that

    were featured in a brat-tasting contest between two teams of Brooklyn,

    Ohio, firefighters and paramedics. The battle was filmed for a segment

    on The Food Network’s Extreme Cuisine show, which will air June 29

    at 10:30 p.m.

 

    Here’s how the novel contest worked: Each team was given a sheet

    with the names of the new bratwurst flavors, with each brat assigned a

    number. Then the firefighters and paramedics had to try to match the

    identity of the brats with the correct number.

 

    The unsmoked flavors included: Cherry Bomb, Pina Colada, Pizza,

    Sweet and Sour, Chocolate and Coconut. The smoked brats included

    Honey and Garlic, Pepperoni, Sautéed Onion and Portabella

    Mushroom, Mocha, Bacon and Cheddar, Chili, and Bar-B-Que. The

    winning team identified seven of 12 correctly.

 

    As a finale, Buzz Brats containing beer and coffee were served, and

    the segment wrapped with interior and exterior shots of The Sausage

    Shoppe store, showing viewers how the unique-flavored brats were

    made.

 

    The Sausage Shoppe is also featured in the June issue of Ohio

    Magazine in an article entitled “Making the Best of the Wurst,”

    explaining why Ohio is the “Bratwurst Capital of America” and where to

    find the perfect brat.

 

    (Editor’s note: Is Ohio REALLY the Bratwurst Capital of America? The

    MEATINGPLACE.COM would love to hear from meat processors in

    Wisconsin on that subject. Just click on “CONTACT US” to e-mail the

    editors regarding any Daily News items).

 

    Other Ohio bratwurst makers featured in the story included Buckeye

    Country Meats, Strasburg; Schmidt's Restaurant and Sausage Haus,

    Columbus; Jungle Jim's Market, Fairfield; The Bratworks Ltd. and

    Carle's Inc., Bucyrus; and Avril Bleh Market, Cincinnati.

 

    For more information, contact Carol Heinle at The Sausage Shoppe at

    (216) 351-5213 or via e-mail at sheinle@sausageshoppe.com or log

    onto SausageShoppe.com

 

    For more information on The Food Network, log onto FoodTV.com