Boston Market Home Style Meals Going National

    by Bryan Salvage on 7/5/00

 

    Just in case you missed it, May 2000 marked the national rollout of

    Boston Market Home Style Meals. Company officials say that this new

    line of frozen entrees, main dishes and sides from Heinz Frozen Food

    Co. brings the Boston Market restaurant experience into the home.

 

    The national launch of Boston Market Home Style Meals comes on the

    heels of a successful regional launch on the West Coast.

 

    "The West Coast launch exceeded our expectations with a very strong

    trial rate by consumers," said Michael Walters, general manager of

    marketing for Heinz Frozen Food Co.

 

    The new product line features 16 varieties of Boston Market Home

    Style Meals, including seven single-serve meals, four meat and poultry

    varieties and five individual side dishes.

 

    The seven single-serve Boston Market Home Style Meals are Oven

    Roasted Chicken with mashed potatoes and gravy; Oven Roasted

    Chicken with stuffing and gravy; Grilled Chicken Breast Fillet with

    barbecue glaze and garlic dill potatoes; Country Fried Chicken with

    mashed potatoes and gravy; Oven Roasted Turkey Medallions with

    stuffing and gravy; Oven Roasted Turkey Medallions with mashed

    potatoes and gravy; and Meatloaf with mashed potatoes and gravy.

    Suggested retail prices for the meals range from $3.89 to $4.29, and

    portions range from 13.5 ounces to 16 ounces, according to a news

    release.

 

    The four meat and poultry entrees are Meatloaf with gravy; Oven

    Roasted Turkey Medallions with gravy; Oven Roasted Chicken (leg

    quarter); and Oven Roasted Chicken (breast quarter). The five individual

    side dishes, packaged separately, are mashed potatoes, macaroni &

    cheese, creamed spinach, garlic dill new potatoes and sweet corn.

 

    Heinz is producing Boston Market Home Style Meals through an

    exclusive trademark licensing agreement that was announced last

    year. Heinz is processing Boston Market Home Style Meals at its

    facilities in Massillon, Ohio, and Pocatello, Idaho.

 

    Heinz Frozen Food Co., an affiliate of the H. J. Heinz Co., has annual

    sales of $1.2 billion and frozen food brands that include Boston Market

    Home Style Meals, The Budget Gourmet and more.

 

    For more information, log onto Heinz.com